With Google Adwords you are able to easily and effectively market your website and/or business online. there are many benefits to marketing your site and/ or business with Google Adwords such as the opportunity to reach a very large audience online. There is an average of 5,134,000,000 searches on Google daily.
You are able to create highly relevant and targeted adverts that can be seen by people who have an actual interest in what you are offering.
The return on your Adwords investment can be easily measured and you can make adjustments accordingly relatively quickly and easily.
So how do you begin with your first Adwords advertising campaign?
Well it is quite simple and straight forward. you will need a Google account ( if you don’t already have one don’t worry. You can easily signup for one by going to
https://www.google.co.za/ads/adwords/ and click on The Get started button.
Once you have an Adwords account and have logged in the first screen that you should see would be the Welcome to Adwords screen. Here you are taken through each step to set up your first Adwords campaign. when you are done with setting up your first campaign you will be directed to the billing setup page where you can enter payment info.
Now lets go over some important aspects in setting up a successful campaign and administering your Adwords account. With the Adwords interface you have three different levels .
They are your account that includes your username, password and payment info you also then have a campaign level that contains all your various campaigns and then you also get an adgroups level that contains ads and keywords that are relevant to one another. Each adgroup should be unique and specific for example if you sell soccer balls, rugby balls and basket balls. Do not put them all in the same adgroup. Rather make one adgroup for soccer balls that contain ads and keywords for your soccer balls then an adgroup for rugby balls that have ads and keywords that are relevant to your rugby balls and do the same for your basket balls. Each adgroup should have it’s own ads and keywords relevant to the ads.
Also an important thing to keep in mind is where you are sending people who click on your advert. this is called your landing page. It must also be relevant to your adgroup. so if your adgroup is for your rugby balls then your landing page should only contain content on your rugby balls not your soccer balls or basket balls.
With Adwords you are able to target your audience based on device type. In order for this to be effective make sure that the landing page can be viewed properly the way it’s intended on the device type accessing the webpage. One way to do this is to have a responsive landing page that responds to the device’s screen size.
To create ads that are successful you should use the keywords that are in the adgroup with in the text of your ad, this helps your ad to stand out more as the keyword in the advert that was used in the search would be in bold helping it to stand out on result pages. To find which keywords you can use for your campaigns you can use the keyword planner tool found in the tools and analysis section in the top menu of the adwords interface.
Once you’ve created an adgroup with a set of ads and relevant keywords you can view your ads quality score by going to Campaigns and select the Keywords tab, then look for the column that say’s status and place your mouse pointer over the section on the same row as your chosen keyword.
About Quality Score
The way Google’s Adwords algorithm works is basically like an auction, but with this auction it’s not always the highest bidder that would win the best position. There are a couple of factors that determine the position of your ad such as your quality score. That is made up of your ad, keywords and landing page and also your cost per click or cost per impression bid.
That is the postion your ad is dispalyed ( it could be on page 1 to the right at the top, on the right at position 2 or on page 2, 3 , 4 ) on search result pages. to help you rad get more clicks through to your webpage, it would be beneficial to appear higher up on search result pages on position 1 or 2 on the first result page. to be able to achieve this there are a few things that you can do . number 1 would be to get a high quality score for your ad and keywords. you can do that by choosing keywords that are popular search terms used by people that search for what you are offering on your website, then you should try to use 1 or 2 of those keywords within your ads text and make sure that the webpage you send people to that click your ad is relevant and focused on what your ad promises to deliver. allow the ad to run for 3 to 4 weeks then view it’s performance.
This is important in the first few weeks of your campaign because you will be able to see how many times during the period your ad has been displayed ( called impressions) how many clicks your ad recieved and also how much you’ve paid for each click on your ad. During this time Google will also gather info on what people typed in to search when your ad was displayed. This can be viewed in the search terms report section this is very useful as it will provide you with ideas of keywords you are not yet using and you can easily include them into your adgroup. Making your adgroup more relevant and achieving a higher quality score.
Using adwords to drive traffic to your website can be easy and hassle free. The main aspect to consider is to take into account your audience and provide them with a good user experience from seeing your ad to clicking on it and going to the landing page.